Jhally is Professor of Communication at the University of Massachusetts and founder and Executive Director of the Media Education Foundation. He is one of the world’s leading scholars looking at the role played by advertising and popular culture in the processes of social control and identity construction. The author of numerous books and articles on media(including The Codes of Advertising and Enlightened Racism) he is also an award-winning teacher.
He is best known as the producer and director of a number of films and videos (including Dreamworlds: Desire/Sex/Power in Music Video; Tough Guise: Media, Violence and the Crisis of Masculinity; and Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire) that deal with issues ranging from gender, sexuality and race to commercialism, violence and politics. Born in Kenya, raised in England, educated in graduate studies in Canada, he currently lives in Northampton, Massachusetts.