Looking Forward. By Michael Albert and Robin Hahnel

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  4. Participatory Consumption

 

 

 Ring out old shapes of foul disease, Ring out the narrowing lust for gold; Ring out the thousand wars of old, Ring in the thousand years of peace.

 -Alfred North Tennyson

 Collected Works

 

 

 

 

 



 

I am an invisible man.... I am a man of substance, of flesh and bone, fiber and liquids--and I might even be said to possess a mind. I am invisible, understand, simply because people refuse to see me.

 -Ralph Ellison

The Invisible Man

 

 

 

 

 

 

 

 



 

 

Buying and selling is essentially antisocial.

-Edward Bellamy

Looking Backward

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Suspicion is the companion of mean souls, and the bane of all good society.

-Thomas Paine

Common Sense

 

 

The Participatory Case

 

Some Martin Luther King county citizens will live alone and others in traditional families. Some will live with a few friends and others will live in "co-housing communities" where many dwellings band together as a larger whole to collectively share various resources, responsibilities, etc. All these different kinds of living units will be members of their neighborhood consumption council.

 

As one of the more collective forms of living group people might choose, what might a co-housing community be like? Emma

Goldman community (EG) has sixty-seven members, of whom thirty-five range from a few months to seventeen-years-old. Of the thirty-two "adults," twenty-four are "coupled" and eight "uncoupled." Eight of the children have biological parents living as a couple in the complex. Another twelve have both biological parents living in the complex but not "coupled." Nine of the remaining fifteen children have one biological parent living with them and the other either deceased or living elsewhere. Four of the children have a biological parent or parents who live elsewhere, but none in the complex.

 

 

EG community has households of various types. A quarter of the couples are gay and many people live in extended families. The complex has a children's quarter and an adult-quarter where children and adults can enjoy privacy from one another. The community's households all have pleasant individual living quarters and adequate kitchen facilities, but EG also has a dining hall, collective sports equipment, a large library and entertainment center, a collective laundry room, and a computer center.

 

The EG community meets regularly to adopt and update consumption plans, coordinate schedules for day care, shopping, and other tasks that exploit economies of scale. Clearly, the advantages of the co-housing community lie in this collectivizing feature-the sharing of tasks and responsibilities, the ready availability of assistance, baby sitters, friends, and project partners, and the advantage of not wasting personal consumption allowances on goods that can be enjoyed more cheaply, efficiently, and ecologically when shared collectively, such as laundry facilities, athletic resources, and high quality hobby, computer, movie, or musical equipment.

 

So what is the situation of the individual consumer? First, he or she considers individual consumption in light of already determined collective plans for the county, neighborhood, and co-housing community, since these collective decisions may greatly affect needs for private consumption. Of course, carefully planned collective consumption does not relegate private consumption to the ashcan of history. There is plenty left to decide personally, and we must ask how this differs from consumption under capitalism.

 

Lydia belongs to EG community. She likes it because its membership, (which changes as some people leave and others are accepted by vote of the whole complex) is in tune with her own tastes. As with most communities, there is no smoking. People of diverse ages, sexual preferences, and cultural backgrounds are included. Most of the members of EG are into theatre, film, music, or writing. Their collective consumption decisions are made accordingly, so EG has less athletic equipment, science labs, and crafts rooms than other co-housing communities, but enjoys a small theatre, above-average sound systems, photo labs, and music rooms.

 

Lydia determines her personal consumption needs taking collective requests into account. She also considers the implications of her requests for workers with the aid of information generated by allocation procedures we have yet to discuss. Beyond being able toconsciously affect and take account of collective decisions, Lydia is also privy to the general character of her community mates' private consumption choices because she is allowed to question those that seem dangerous or otherwise antisocial at planning sessions whenever someone proposes to consume more than a fair allotment or whenever someone's (anonymous) consumption re­quest is of such a character that Lydia (or anyone else) feels that it is potentially harmful either to the consumer or to the co-housing community as a whole. Of course, the same holds for Lydia's requests, which are put into the public hopper and seen by others, though without knowing which of all the requests they are examin­ing is hers.

Because Lydia has to propose her consumption yearly doesn't mean she cannot change her requests when need arises. Parti­cipatory consumption welcomes regular updates of plans. Yet Lydia must get her food, furniture, clothes, and whatever else somewhere.

 


Primarily, she will get it at local outlets in her neigh­borhood although she can also "make purchases" at outlets elsewhere should she want to. All this will become clearer as we present our description of allocation in the next chapter.