Looking Forward. By Michael Albert and Robin Hahnel

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  4. Participatory Consumption

 

 

 What is it then makes people happy? Free and full life and the consciousness of life. Or, if you will, the pleasurable exercise of our energies and the enjoyment of the rest which that exercise or expenditure of energy makes necessary to us. I think that is happiness for all, and covers all the difference of capacity from the most energetic to the laziest. Now whatever interferes with that freedom and fullness of life, under whatever species guise it may come, is an evil; is some­ thing to be got rid of as speedily as possible. It ought not to be endured by reasonable men [and women], who naturally wish to be happy.

 -William Morris

 The Society of the Future

 



 

 

 

The only possible alternative to being either the oppressed or the oppressor is voluntary cooperation for the greatest good of all.

-Errico Maletesta,

 Volonta, 1913

 

 

 

 

 

 

 

That which ordinary men are fit for, I am qualified in, and the best of me is diligence.

-Shakespeare

 King Lear

 

 

 

 



 

CENT: And you expect that to be sufficient? Sometimes I start to listen to you, but then you say something so absurd I wonder why I bother listening to what you have to say on any subject.

 

PE: Do you claim material rewards are good incentives given all you know about what they lead to? We make them an incentive of last resort. To do otherwise is what should be considered absurd. Besides would you rather go to a participatory economic doctor or to one taking time out from golf who asks for your payment before you even take off your coat?...

 

CAP: If your doctors spend half their time cleaning toilets and your hospitals have incompetent mediocrities doing surgery, yes, I'd rather go to my money-crazy doctors...

 

PE: I never proposed incompetent surgery, but you changed the subject. We were talking about incentives, not job complexes, and the reason qualitative rewards don't operate well in nonparticipatory economies is because it is a rare person who is able to reject material concerns when the rest of society is propelled by greed.

 

MARK: You aren't going to convince any of us about this until you make the difference between your allocation system and ours clear. And 1, for one, doubt you can do that. But regarding consumption, you distinguish between consumption decisions that affect a few and those that affect many. I don't disagree. We need a collective approach to public goods, but why not leave matters affecting only individuals to the marketplace? By forcing all decisions to undergo public scrutiny you will overload the circuits and won't get quality deliberation about what matters most.

 

CENT: But then why have consumption councils at all?

 

PE: You conveniently overlook that to varying degrees all goods are public. Whatever I consume affects me, but as a citizen and as a worker my behavior affects those around me as well. Of course, my consumption of particular types of food or of certain music isless "public" than my community's consumption of a new park, but nothing is ever entirely private. We need to preserve individual rights while allowing collective assessment. The idea that too little attention will be given the most important matters in a participatory economy is ironic coming from advocates of economies where almost no time goes to the most important matters, at least the most important matters to the well being of nonelite citizens. And, anyhow, how much energy goes into assessing one collective project or another, one bit of research or another, is, in participatory economics, a function of the extent of public concern and controversy about the issues themselves.

 

CENT: So, why not have a central planner take care of oversight and let people do their thing? Why force the sheriff role on everyone?

 

PE: Being concerned about collective well-being is not being a sheriff. And central planners obstruct participation. Central planning isolates people from one another and propels elite rule. The best means to integrate personal and public choices is...

 

MARK: With a market...

 

PE: No, with networks of consumer councils.

 

CAP: To me you are arguing over trivia. But I just can't see how people will function as you describe. If what we get is unrelated to what we do, why won't people grab all they can?

 

PE: There are income constraints on people's requests. You can't grab all that you might want. But even if budgets didn't provide limits, given that equitable access to goods and services is assured, why would people sacrifice friendship and respect just to salt away belongings they cannot use? Remember specific choices are anonymous, but quantity isn't. So if solidarity didn't prevent such gluttony, avoiding ostracism would. In a society where one doesn't have to fear being exploited and can't "enjoy" being rich, people won't want to pursue goodies at the risk of the human rewards that accrue from having a wide circle of friends. In any event, budgets tied to effort preclude gluttony.

 

CENT: But how can everyone's consumption be assured? You ignore scarcity. Of course things work out nicely in utopias...

 

PE: Rubbish. I didn't say everyone could have everything they might ask for. Quite the contrary, in participatory economies not only are there resource, time, and energy constraints, as in any other economy, but long before these operate workers will balk at producing more goods whose diminishing utility would be negligible compared to the human and social costs of working more. All I'm saying is people won't have to worry about becoming unemployed, losing their income, or being left behind in a scramble for wealth and status. What I get will keep up with what everyone else gets.

 

Anyway, whether you agree with my predictions or not, there is no point in worrying about over-consumption since participatory economies have means of oversight. In advanced capitalism roughly 10% of consumers over-consume obscenely, 20% over-consume mightily, 30% under-consume somewhat, and 40% under-consume to the point of impaired health. In participatory economies, everyone will consume fairly.

 

CENT: It sounds good, but it presumes coordinating millions of consumers and hundreds of thousands of shops without planners ...

 

MARK: Or markets to coordinate all the activities automatically ...

 

CENT: ... in a way that allows everyone to participate. I find it inconceivable.

 

PE: Absolutely right. The core of my claim for participatory economics is in the possibility of a new kind of allocation that can operate effectively alongside participatory production and consumption. After all, I said that to eliminate oppressive hierarchies we must have a workplace that embodies equitable job complexes and full participation, but I have also claimed that this is impossible with markets or central planning. And I have argued for consumer councils where citizens can take into account workers' efforts and needs, and within which people can be free from the need to compete. But this, too, is impossible with markets that require competition or with central planning that precludes participation.

 

So, now, finally, we must discuss allocation.