From the mid-sixties through the mid-seventies, there was an explosion of independent, locally controlled print newspapers, collectively known as the underground press, aka alternative newspapers. The boomer generation remembers them, but the millennials and those coming afterwards may not be aware of how they shaped this country’s politics and culture.
One of the earliest and most successful of those papers was Austin’s The Rag; publishing nearly 400 issues running 11 years from 1967 to 1977. Three former Rag Editors and writers, Thorne Dreyer, Alice Embree and Richard Croxdale, have published Celebrating The Rag. Its collection of articles helps us understand how this nation shook off a bigoted culture that oppressed African Americans and other ethnic minorities, women and gays. At any one time there were over a hundred underground papers challenging the existing cultural values and political structures.
Dreyer, founding editor of The Rag, continues that tradition by editing The Rag Blog, an Internet newsmagazine, and hosting Rag Radio on KOOP 91.7-FM, a cooperatively-run Austin community radio station. His interviews dive into progressive politics, culture, and history; you can find podcasts of all Rag Radio shows here.
The Rag was the sixth alternative paper to be part of the new Underground Press Syndicate (UGS), following the LA’s Free Press, New York’s East Village Other, the Berkeley Barb, Detroit’s Fifth Estate, and East Lansing’s The Paper. By 1971, according to a roster in Abbie Hoffman’s Steal This Book, there were 271 UPS-affiliated papers. The member papers operated independently from each other under various management structures and pursued a range of political perspectives. Nevertheless they shared a common ethos that demanded accountability from government and all establishment institutions in order to advance social justice policies.
Celebrating The Rag’s articles vividly tell the stories of how their staff, writers and readers continually supported the organizing efforts to oppose any institution that hampered the freedom of individuals to seek a productive life. The Rag’s own organizational structure reflected these values.
Bill Meacham, former Rag writer wrote that “… the Ragstaff operated as a participatory democracy. We had no designated leaders… “Although he allowed for how natural leaders did emerge, still “Anybody who showed up at the meetings (of the Rag) could speak up and have input to the content and direction of the newspaper.” Bottom line: “The lifestyle was about community and treating people well and living in such a way that everyone was included and nobody was ripped off.”
Early on this philosophy shaped the structure and content of the paper in acknowledging the feminist movement. By the end of 1968 the paper was reporting on women’s national protests and conferences. And in the Seventies graphics and photographs of nude women tailed off as women took on leadership of The Rag.
A 1971 article by Sue Hester protested being called a “chick”, which was a term long used at the paper, drew “more than the usual amount of discussion at our copy meeting…” according to former Ragstaffer Sharon Shelton-Colangelo. She notes that while other alternative papers “were being torn apart by gender divisions” Rag female staffers set up a reproductive rights referral service in the Rag offices. Women staffers also successfully lobbied the Austin City Council to provide rape and trauma counseling at the Brackenridge Hospital and recognize International Women’s Day.
While political activism of staff and writers, was openly and proudly pursued at The Rag, as well as other underground papers, the role of electoral politics balanced between being reluctantly accepted as a useful tool and being scorned as a waste of time. Promoting demonstrations and lobbying for changing oppressive laws was part of the every paper’s vernacular from their birth. Supporting candidates however was another matter.
For instance when the paper’s editors expressed their support for Frances Farenthold’s campaign for the governorship of Texas in 1972, it was met by two questions: “Aren’t electoral politics bullshit?” And, “What good can come from liberal reforms?” The lead op-ed against such support concluded that “Under circumstances as they exist now in this country, taking the business of elections seriously is fostering falsehood and undermining radical consciousness.”
The editors responded at length to these criticisms, but in a nutshell they argued that Farenthold’s program goes beyond the electoral process and as such liberal reforms are “a damn sight better than fascist repression.” Nevertheless, they believed that while revolution was inevitable the people should continue to struggle for the maximum benefits and gains, which are possible under capitalism.
What is refreshing in reading over these debates from over 40 years ago, is how these local discussions were shared nation-wide due to the network of alternative papers. Not coalescing around one solution, they provided a platform for debating what our democracy was about and if it could be saved.
In looking over the many articles in Celebrating The Rag what stands out is a culture of challenging the dominant status quo as the path forward in creating a better nation for everyone. The Rag, along with local Austin chapter of Students for a Democratic Society, in a seemingly innocuous manner broke through the dominant group think that, like a thick fog, hung over not only college campuses but all citizens.
And a battering ram was not use but rather a gentle nudge tipped over the cart of apples. It was called Gentle Thursday, held in the fall of 1966 as The Rag was getting started. It was organized “as a celebration of our belief that there is nothing wrong with fun.” Who could object? It encouraged students on the University of Texas, Austin campus, to look at their personal world differently, from a vantage point of saying “What could I do that is not within the usual expectations, but something that I and others will enjoy?” The poster that went up suggested “you might even take flowers to your Math Professor, feel free to fly a kite on the main mall and at the very least wear brightly colored clothing.”
By simply breaking the everyday routine, it pushed back the curtain of conformity and released a sense of self and being alive. Knowing that you have the power to change your behavior to enjoy life is at the heart of every political movement.
This cultural shift became known as the counter-culture, it opened the eyes of those who benefited from the status quo to see how others were suffering under it. Long before President Donald Trump popularized Fake News through his constant stream of Twitter lies, there was News Black Outs, where the struggles of regular people were not important enough to receive the attention of the major media outlets. The Rag’s efforts to highlight these struggles were repeated through a national network of local underground papers. Not only did they highlight feminist issues, but those involving gays, Blacks and unions were also championed.
The Rag lamented how the Sexual Freedom League was kicked off University of Texas campus in 1966, because they wished to stimulate discussion of the various taboos and archaic laws involving sexual activity. Five years later in 1971 The Rag was promoting and celebrating Austin’s Gay Pride week, following up in 1974 by supporting the first statewide gay conference.
The Rag promoted Black Liberation and covered events that the main stream media ignored, like the 41 year sentence of a prominent black activist, Martin Sostre in Buffalo NY, for selling heroin to a person, who later recanted that he had lied to frame Sostre.
The Rag shed light on labor struggles that the dominant newspapers like the Austin American didn’t find important. It informed the public of a critical NLRB ruling vindicating a strike by a predominantly Chicano union against the Longhorn Machine Works in Kyle, Texas. The company was ordered to bargain in good faith and restore lost benefits to the strikers.
While these are examples of issue specific struggles to achieve social justice, the counter-culture’s message of creating community ushered in the creation of consumer and worker cooperatives as an alternative to the hierarchical corporate model. In both instances, the customers or the workers had a say in how the organization was operated. Meacham, looking back on his experience at the paper, wrote, “Both co-ops and the Ragstaff operated as participatory democracies.” However, even co-ops came under scrutiny for their practices. The Rag covered a struggle in 1975 where the Minneapolis/St. Paul cooperative network of more than a dozen storefront food co-ops, bakeries, and other alternative collectives, came under attack from an organization (The Co-op Organization –TCO) representing some 4 dozen co-op members and workers. They accused the co-op network of being a white, middle-class hippie trip and instead should be building solidarity with black and working class communities in preparation for revolution. The Rag noted that the issues raised by the TCO were important ones but that the tactics employed by the TCO, such as physically breaking up meetings, was destructive to the co-op movement.
Internal strife over ideological or gender divisions contributed to tense working conditions in many alternative organizations across the country and probably contributed to the demise of some of the alternative papers. Although The Rag did not fold until 1977, by 1975 most of the underground papers had disbanded. There were many reasons. Since many were very dependent on volunteers and low pay full time positions, the supply of willing labor may have just dried up.
Unfortunately, what is missing from Celebrating The Rag is a summary statement on why the paper stopped publishing. It might have helped shed some light on why this phenomenally successful paper, and others like it, did not survive. The rise of the underground press has been attributed to the introduction of cheap photo offset printing, which made publishing a paper accessible and affordable for many small groups. But new technology alone is not enough to make a movement; it takes spirit and a belief that things can be made better by organizing.
I don’t think the counter-culture lost its soul. Instead, it expanded far beyond its founding groups, so that the establishment adopted many of its objectives, such as achieving stronger civil rights protections and ending the Viet Nam War. But before that tipping point occurred, local authorities did resist and try to suppress them.
The Rag successfully legally challenged a ban from selling their paper on the UT Austin campus. The court system, however, ultimately was not friendly to freedom-of-speech rights. In 1973, the Supreme Court decision in Miller v. California re-enabled local obscenity prosecutions, which allowed local police and prosecutors to attack the local head shops that often stocked underground papers. While right-wing extremists did not permanently close down the underground press offices through violence, the local authorities were able to harass and shut down their retail distribution network.
The legacy of the underground press was to question all authority and seek answers based on independently verifiable knowledge and not on what was being provided by those in power. The Rag exemplified a first-rate execution of that objective.
The challenge now is to determine how to keep that orientation alive and thriving. Perhaps community radios, which are found in many cities, like Austin’s KOOP, can provide a framework for sustaining such a progressive force. Other media outlets like blogs or podcasts have also begun to play such a role. It may be that the disastrous Trump Presidency will stimulate a creation of a UPS-like network among these outlets, playing a role similar to how the horrific Vietnam War prompted the creation of the underground press. What is certain is that citizen activists can change the world, they did it in the past and they can do it again.
Nick Licata is the author of Becoming a Citizen Activist; Stories, Strategies & Advice for Changing Our World, a former 5 term Seattle City Councilmember, and co-founder of an alternative paper The Seattle Sun (1974 to 1982). He can be reached at firstname.lastname@example.org twitter @nickjlicata