Brands were invented primarily to replace local commerce and social activity with mass produced goods…

Brands were invented primarily to replace local commerce and social activity with mass produced goods and corporate-provided services. Brand mythologies alienate people from one another and insert themselves in the place of real relationships. Instead of buying meat, corn, drugs, or soap from local producers, we buy them from A&P, Green Giant, Wal-Mart or P&G. These national brands have great mythologies, but serve to disconnect us from one another, and distribute power to those with capital and away from people who actually do work.

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