In a survey by the Pew Research Center for the People and the Press, just 4 percent of respondents said they have a "very favorable" opinion of "major U.S. banks and financial institutions".

It wasn’t always this bad for banks in general. A series of Harris Polls indicates the downward trajectory of public opinion about them. As recently as 2004, 40 percent of respondents said they regard the banking industry as "generally honest and trustworthy." By late last year, the figure had fallen to 12 percent.–from Brandweek.com …


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