When we should have been planning switches to smaller, more fuel efficient, lighter cars in the late …

When we should have been planning switches to smaller, more fuel efficient, lighter cars in the late 1960s, in response to a growing demand in the marketplace, GM refused because `we make more money on big cars.? It mattered not that customers wanted the smaller cars, or that a national balance of payments deficit was being built…. Refusal to enter the small car market when the profits were better on bigger cars, despite the needs of the public and the national economy, was not an isolated case of corporate insensitivity. It was typical

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