THIS IS A SHORT ARTICLE ON SOMETHING THAT I BELIEVE IS A VERY EFFECTIVE METHOD TO COUNTER COMMERCIAL EXPLOITATION
In our present corporatised society much of the social and environmental injustices of today are a direct result of commercial interests.
Therefore, perhaps the most effective tool we have to prevent exploitation is to reduce the commercial incentive of doing a certain action.
Increasingly companies hide behind other companies and corrupted politicians receive bribes through either subsidiary organisations or downstream beneficiaries. These connections can be exposed through a little systematic research.
For any campaign to generate sufficient consumer boycott/buycott activity there must be clarity in the following order:
- How does this issue affect me?
- Who does it benefit?
- What are the related companies?
- Who is being influenced / needs to be influenced?
- What we learn from international examples
- What can I do about it?
This is a mindmap that does just that and I believe could be web enabled to be a very effective tool for collaborative research, raising awareness, impressing the need for action, identifying how simple everyday choices can be tailored to support or provide a commercial disincentive to influence corporate and political behavior.
A couple of successful examples:
- Bolivia’s water reclamation
- Roll international backed down on animal testing once their supermarket distributors were put under threat of boycott.
Get in touch if you would like a copy of the mindmap. Idealy it would be developed as a generic online tool which allows the following functions:
And includes a counter of actions, donations and comments per issue to keep people motivated.